Facebook - Not Just College Gossip Anymore

As I talk to friends and colleagues about Facebook (don't forget I am of the age group, according to the original Facebook crowd, "Old People Invading Facebook") I notice generally two schools of thought. Those who use Facebook to get in touch with friends, post photos, poke a person or a hundred and those who won't touch Facebook because of its annoying reminders, lack of anonymity, time consumption and well, they're just too cool for school.

I agree, there are times you want to b*tch slap (not my term, you CAN really do this virtually, of course on Facebook - FB) or "throw a sheep" at those people who send numerous daily wall posts and dare I say useless status updates (I'm just as guilty). But step back a moment and look at the revolution that is Facebook/social media and those using it as a change agent for Cause Related Marketing (CRM). Many of us woke up election morning to hundred's of thousands of status updates stating that they voted. The ultimate version of peer pressure via social networking. Did it work? I submit that it did! Voter turnout supports this. And it doesn't stop there...Millions of dollars have been raised for thousands of charitable organizations, social and political causes. Many of them $1 at a time.



Baby Boomers have lost ground as the largest generation in the United States. The new internet, tech savvy, gadget hungry generation of today represents more than 70 million consumers. This generation has been touted the Millennials and 60 minutes reported now as "The Age of the Millenials. Thus social media is quickly becomimg an important part of communications today. The communications professional in me realizes this is innovation at its best. The non-professional in me thinks, "Holy Sh*t, this is so cool! Who wouldn't want ride the proverbial wave?" Organizations, whether corporate or non-profit are gearing up for an exponential change in marketing to this generation. The Millenial consumer is looking for a platform to have a voice and FB gives them this platform. On FB, tens of thousands are voting where charitable dollars should go, discussing political issues, candidates and starting grassroots organizations and causes. I for one, though I swore obscenities at my Blackberry when 20 FB notifications woke me up from my much needed nap, will continue to dig deeper into what FB can offer beyond a god-damned hatching egg!

There is more to Facebook than it's cover represents, in other words - Don't judge a Facebook by its cover.